INTRODUCING—ONE BOOTS

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The red pill or the blue pill?

We believe in the freedom to choose.

Whether it’s opting for the comfort of blissful ignorance, even just for a day—or you jump down the path of reality at every opportunity.

The red pill or the blue pill? We believe in the freedom to choose.

Whether it’s opting for the comfort of blissful ignorance, even just for a day—or you jump down the path of reality at every opportunity.

Become the master of your own fate.

The truth is out there, as tough as it may be to face, and you can forge your own path to it however you like.

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Designed with a bold, futuristic aesthetic and two detachable pills, so you can keep one and take one. Start each day with the ultimate question:

Do you want to see how deep the rabbit hole goes?

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